Leading art direction for multi-channel campaigns, taking a brief and turning it into a full visual story—from early research and concepting all the way through production and final delivery, alongside designers, photographers, stylists, producers, and directors. One highlight: Lynley became the 3rd most-watched new show of the year, pulling in 680K full-season views in its first month.

I also work closely with Press, Comms, Events, Marketing, CRM, and Social teams to shape visuals that actually work across platforms—keeping everything on-message, on-brand, and visually engaging while meeting the needs of each channel.